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Limiting Risks, Using Opportunities

The media loves them, and sometimes they are indispensable, but they also have their pitfalls that you can sidestep: background meetings with journalists. These conversations offer the chance to go beyond facts and shape journalists' opinion by explaining your management decisions in a confidential setting. But you must always make sure to draw the fine line between being open and telling secrets. It's never a private meeting, but always business – for you and the journalists. Anything you say might be printed or broadcast. Therefore, it is essential for you to set the rules at the very beginning. We explain how this can be done, and we train with you how to prevent the generation of unintended coverage.




HintergrundgesprächBackground / Off-the-Record