In a crisis your business is under the spot light of the media – unwanted and often uncontrollable. Bad news has highest attention value; therefore, bad news is good news for the media – but not for you. It is of essential for you to be able to actively influence the flow of information in order to minimize damage produced by negative and biased coverage.
Spokespeople, press officers and – if necessary - chief executives have to prove their credibility in such a media crisis. Only if they are well prepared well in advance you will have a chance to place your messages. In media crisis trainings we train you how to prevent an image loss by using the right statements and being professional in interviews. Every crisis is also a opportunity. In the best case you even emerge with additional credibility.