Although trade fairs are also battles of material, it is actually the staff members battling for contracts who make the difference. Visitors expect full customer service orientation on the booths. Are stand visitors flooded with technical details or do they really receive essential information answering their needs? How target-oriented are the dialogues with customers? How can the actual needs and interests of your dialogue partner be detected with clever questions? How do you finish a conversation in a constructive way with the aim to convert the initial contact into a permanent contact?